Mohe County Tourism Development Countermeasure Strategy

After the 1990s, Chinese tourism industry has developed in all-round way, and become the leading and polar industry among modern service industries. Mohe County, located in the most northern area of China, has best blessings of developing tourism industry with its unique geographic advantage and brilliant natural environment. The development of tourism has played a significant role for the upgrading of industrial structure in Mohe County.Over forty years construction, with the reduction of recoverable forest resources, especially destroyed in the forest fire happened on May 6, the brilliant forest industry faded. The development of Mohe County regional economy has encountered many difficulties. After the implementation of National Natural Forest Reserve Engineer, the development of Mohe faced the valuable opportunities. The tourism has grown with the improvement of the living standard of citizens. The unique geographic location and the special tourism resource have attracted numerous tourists and pushing the fast revenue increase of Mohe County tourism industry. The growth rate lagged far behind the other industries which means that the tourism industry of Mohe would surely be the future polar industry. The rapid development of tourism will have positive effect on the aviation of ecological press, the solution of employment, the raise of people's income and the development of the county, the improvement of the urbanization development. Finally, the push power of tourism will appear to the county economy.With the China's highest latitude geographical advantage, and possessing the unique weather resource, long border river sights and social cultural features, Mohe is a top tourist spot which you can have first-class particular experience and ecological tour sights. It has the important site of national level elite tourism route and owns the advantage of developing top tourism, ecological tourism and cultural tourism. However, there also exist some problems, such as:The general layout is not perfect enough, the whole level of tourism service facilities and the development of tourism products is still low, the inner part of cultural development is still being explored, being lack of tourism elite projects, and the tourism traffic has encountered the "bottle neck", etc.The route of developing tourism in Mohe County should take the superior tourism resources into account as well as the market potentiality and comprehensive revenue of turning the tourism resources into the products. With the analyses mentioned above, the goal developing of Mohe County tourism is, the deeper exploration of unusual experience tourism products from the unusual phenomenon and environment because of China's highest altitude location; the chain development method of ecological tourism resources to reflect the ample, integrate and deep ecology theme; basing on the national most influential forest fire accident, developing the anti-fire training and special exhibition tourism products; the exploitation and diversification utilization of humane tourism resources such as folk-custom and historic sites. More and more basic facilities in the tourism service system and traffic supporting facilities should be completed, tourism products should be developed, and the protection of tourism resources and environment should be strengthened. Positioning higher, tourism will transfer from "industry making people rich" to "industry making County rich"; Resources consolidation, tourism elements will transfer from "local officials economy" to "industrial cluster"; Industrial linkage, tourism development will transfer from "single fighting" to "joint fighting"; Environment optimization, tourism plan will transfer from "emphasizing construction" to "emphasizing management".