Empirical Analysis Of The Effect Of Female Cultural Tourism Experience

With the development of social economy and the rising of female consciousness, female's role played in the social life changes greatly. The female possesses more independent leisure time and mode, so people pay more attention to study the female, which further promotes the rising and development of feminism.Main experience of female leisure is in shopping and traveling, especially in female traveling, which not only expresses the whole mentality of the tourist, but also shows the different features comparing with the traditional tourism centering on male. With the sudden emergence of female tourist group and the improvement of female status, the female tourism will certainly represent the future tourism direction and tendency. As the study in the application, the paper caters to the trend to create good theoretical and practical significance.Theoretically, the study can supply the deficiency of the traditional studies centering on male or basing on male's perspective. Meanwhile, it can verify the Behavior Event Interview during researching the female tourism experience. Practically, the study can provide certain winning reference for the gradual intense competition in tourism industry. Nowadays, on the one hand, the female's status, especially in the family, promotes gradually, so they possess the decision-making power, even selection right in many respects; on the other hand, the competition of striving for customers in tourism market is intense. Therefore, how to attract the female is not only aiming to the female individual, but the whole family. The paper will provide certain reference for the development of female tourism industry in China, even for the development of the whole tourism industry.The paper firstly adopts BEI method to establish a structural model of the female tourism experience factors and interviews based on integrating the Interview Protocol of Female Tourism and Interview Guide. Then, the paper adopts two person coding method and respectively verifies the credibility, validity, communality and difference of two person coding. And the female tourism experience effect structural model is built based on the highest rating point and the average rating point.Then, the paper adopts the former structural model to draw up the Self-rated Questionnaire of Xi'an Female Tourism Experience Effect and respectively implement the exploring and verifying factors analysis among the females in Xi'an. The analysis result indicates that the difference only exists in the point of individual index with the former structural model and the general index is consistent, which verifies the scientificity and reliability of the former structural model.Finally, the paper adopts the typical Analytical Hierarchy Process to weigh the structural model.The conclusion of the study provides valuable reference to the development of Chinese female tourism industry, even the expansion of the whole Chinese tourism industry.