Tourists Prairie Tourism Experience Quality Promotion Measures

As a typical representative of the Inner Mongolia tourism, grassland tourist is an important support for our region’s economic growth. In today that tourists get more emphasis on unique and profound travel experience, to achieve a win-win experience of tourism development and tourist satisfaction,the study for the quality of tourists experience is particularly important. This paper is based on asking questions, analyze and solve problems research ideas unfold,on the basis of the sort and classification for that current research results, select Gegentala prairie land for case studies.First, the article selected six typical tourist sites, and collected the tourists who come here published travels, travel records and related comments,and then do the initial collation for it. Secondly,combineing the ROST CM6 software with content analysis method to study and analyze statistical samples in three areas, including tourists source places, the travel time, trip mode,purpose of travel, travel times to the ground, stay a few days, whether independent travel. In the evaluation of the content grasslands tourists quality of experience, according to its high-frequency characteristics vocabulary of the study sample content, attempted to put forward 8 main categories,34 sub-categories of grassland tourism experience quality evaluation system.and based this system,to evaluation results for the quality of tourists experience. The evaluation results show that:the tourists hold the emotional evaluation of Gegentala grassland in the main positive emotions. In the main categories, the evaluation and the highest concern is the landscape category, followed by the environment、entertainment category, food, accommodation, transportation, sightseeing, shopping. In the second category, the natural resources and the quality of human resources which in the landscape class sub category, tourists hold evaluation experience a higher degree of satisfaction; the scenic overall atmosphere and service were good attitude, but the deterioration of ecological environment makes tourists discount quality of experience; in participate recreational activities, lack of attractiveness which in the national characteristics performances, ceremonies, festivals,while at personally involved project experience and for the experience prices,tourists holding lower evaluation attitude;at the price of travel catering and accommodation, dining environment, tradition, tourists travel experience quality is not high praise. Finally, based on the evaluation and analysis of the results,from improving infrastructure, mining and improve the quality of tourism landscape, rich grassland tourism product system, ensure reasonableness of pricing, increased supervision and other aspects to discussed the measures to enhance tourists traveling experience quality.