E-commerce Diffusion Mechanism Of Industrial Clusters

With the gradual proliferation and development of e-business technologies, the understanding and application level of e-commerce for the Enterprise continues to increase.The development of e-commerce has been introduced to the Category of promoting the industry. How the e-commerce promote the industry in a certain environment, and how it becomes the driving force to promote industrial development had been attracted attention of the peopleThe development of industrial cluster in our country have nearly thirty years, it plays a very important role in optimizing the industrial structure, solving the employment, promoting the development of regional economic. But at the same time, China's enterprises within the industry cluster are faced with the problems that extranet is not enough open, internal communications is not closely enough, coordination ability is not strong and innovation atmosphere is not enough etc. And e-commerce activities are available for industrial clusters and enterprises to established and maintained core competitiveness and help to solve the problems of industrial cluster. In this process, e-commerce diffusion, status as the first steps is very important. However, in the academic circle for cluster e-commerce diffusion have no systemic expound and inference.This text based on the analysis of complex adaptive system theory to study the mechanism of industrial clusters'e-commerce diffusion and point out that the e-business diffusion in clusters is essentially an accumulation in time, in that accumulatively process all the Agent adjusts their own resources constantly. It also an emerging process of the resources. And put on the macroscopically can establish unity of industry production standard, industry standards and uniform product coding. Build a foundation for e-commerce diffusion in the industrial clusters, and make exchanging, copying, cooperative activities easy for internal and external industry cluster member or enterprises; Establish good third-party e-commerce platform of information sharing, By increasing the transparency of information, we can Introduce the correct guidance information of the industry and make a correct understanding of the market, management and the application of the e-commerce, control the link of conditions copy, make electronic commerce development reasonable and effective. The microscopic, Increased the infrastructure of Communications, transportation, the school etc., provide the exchangeable rest resources of the material, capital, human resources, technology for the industrial clusters'e-commerce diffusion make Introducing advanced management thinking, adjusting organization structure, adapting to the development of e-commerce easy for the Agent; Strengthen electronic payment technology, the construction of members of credit system and members of the cooperation from the technical Angle, make favorable replication among the Agents.