Research On International Competitiveness Of Chinese Traditional Medicine Industry And Enhancing Tactics

Traditional Chinese Medicine is one of the National Treasures of our Motherland, and has a long history over 5,000 years. China is well known as "the Kingdom of Traditional Chinese Medicine ". For a long time, Traditional Chinese medicine industry has played an important role in the pharmaceutical market. More than 160 countries in the world import raw materials and Chinese patent medicine from our country. But in recent years, Chinese traditional medicine industry in the international competition is not satisfactory. With the increasing emphasis on Traditional Chinese Medicine, many developed countries begin to make more and more in-depth research on herbal medicine. Many "foreign Chinese Medicine "with high technology has been produced by developed countries, and they compliance with the international standards. Because China has been a member of the WTO, the import tariff barriers of drug become lower, so the "foreign Chinese Medicine "inroads into China's pharmaceutical market by this opportunity. And this has brought great impact to Traditional Chinese Medicine industry in China. China is known as "the Kingdom of Traditional Chinese Medicine ", but, the international market share of Traditional Chinese Medicine products is limited. Raw materials and extract is still the mainly part of our TCM international trade, the competitiveness of Chinese patent medicine in the international market is not strong enough. China's TCM industry is facing tough challenges. How to make the Chinese Medicine Industry to stay ahead of the world, how to seize the current favorable opportunity to make TCM to go to the world smoothly and quickly, is the most important purpose of why to writing this thesis.This thesis makes research on the status and the impact factors of the international competitiveness of Traditional Chinese Medicine Industry, using Theory of Comparative Advantage, Theory of Competitive Advantage, and International Competitiveness theory and model. And therefore proposes strategies and tactics to improve the international competitiveness of Traditional Chinese Medicine Industry. Also this thesis is trying to make valuable suggestions to improve the productivity of our Traditional Chinese Medicine Industry, to optimize the industrial structure, to optimize the Trade Structure, to promote international operations, to enhance the international competitiveness, and, furthermore to expand the export trading scale of China's TCM and the international market share of TCM.On the basis of domestic and foreign related research results, this thesis does research mainly on the following aspects:First of all, the thesis takes more detailed studying on the pattern of the international Natural medicine market. It definitudes the Traditional Chinese Medicine industry's international competitive environment, the market conditions and entry barriers of the main competitors. Secondly, combining many new data, this thesis carries out a systematic studying on import and export trading of Traditional Chinese Medicine Industry, analyses the trend of the trading scale, product structure, trading area and so on. It is more comprehensive and specific. Thirdly, based on import and export data indicators, uses indicators such as International market share, Trade Competitiveness Index, Trade Specialization Index, Net export index, and Competitive posture matrix, SWOT model, to make an empirical analysis of the status of the international competitiveness of our Traditional Chinese Medicine industry. Also, it makes comparative analysis between TCM industry in China and Japan prescription Industry, and comparative analysis between Chinese multinational corporations and international multinational companies in TCM industry. Finally, the thesis constructs a new model combining with the former scholars'theoretical models of international competitiveness, using the new model to analyze the main influencing factors to the international competitiveness of Chinese Traditional Medicine Industry. And on the basis of existence problems and influencing factors of TCM Industry, it discusses the tactics of the development of TCM industry, providing the reference to enhance the international competitiveness of Chinese Traditional Medicine Industry.Based on the former scholars, the thesis has several innovations:First of all, the thesis takes the International Competitiveness of Chinese Traditional Medicine Industry as research subject. It is more comprehensive and systematic than others. Secondly, combining many new data, this thesis uses the qualitative and quantitative method to promote analysis more convincing. Thirdly, on the basis'of extensive investigations, the thesis constructs a new model combining with the former scholars' theoretical models of international competitiveness, using the new model to analyze the main influencing factors to the international competitiveness of Chinese Traditional Medicine Industry, in order to make the providing tactics more targeted and effective.