The Internationalization Of Traditional Chinese Medicine Industry And Its International Competitiveness Research

With the development of biological technology and pharmaceutical science, people's living standard improved and environment changed a lot which lead to human health concept changes from pure disease treatment into prevention, treatment and rehabilitation of combining mode. Because Chinese medicine is more safety than western medicine, more and more people pay attention to it. Traditional Chinese medicine has a long history, and we have lots of resources of Chinese medicine. But China's competitiveness of the industry of Chinese herbal medicine is not strong; we have a small share of the international market, the internationalization of Chinese medicine enterprise is still in the primary stage, which is not congruent with the status. In the face of the fierce international competition, we must have corresponding structure adjustment. Not only should make full use of comparative advantage, but also need to build international competitive advantage of the Chinese Medicine Industry. So, it is high time to research the competitive advantage of the industry. On the basis of the theory of internationalization and industrial international competitiveness, the article analysisThis thesis in research industry of internationalization and the basic theory of industrial international competitiveness above, through the analysis of Chinese Medicine Industry international status and influence factors of enterprise internationalization, and points out that the traditional Chinese medicine enterprises internationalization path; Based on the analysis of the internal and external affecting factors of Chinese Medicine Industry and the index analysis, made clear the reality level of international competitiveness of Chinese Medicine Industry; Based on the analytic hierarchy fuzzy comprehensive evaluation model, find out the problems and opportunities in the process of development, and put forward put forward relevant countermeasures and suggestions. Get important conclusions:1. China is still not traditional Chinese medicine trading powers. From export scale aspect, we have a tendency to rise but the international market share of Chinese Medicine Industry is still relatively low, and import and export market is still more centralized, TCM products export structure is imbalance, proprietary Chinese medicine's international competitiveness is lower.2. The international operations of traditional Chinese medicine enterprise has just started, whether enterprise scale or international experience is still not mature. So the traditional Chinese medicine enterprise should fully consider factors including the target market characteristics, its own development, product type etc., choose appropriate internationalization path. 3. Empirical study proof that diamond model theory is feasible to research the international competitiveness of Chinese Medicine Industry. The study indicates that demand conditions, element condition, enterprise's structure and trade of international market share have a decisive role in the international competitiveness of the Chinese Medicine Industry.This thesis possess a positive function for quickening the development of Chinese Medicine Industry, enforcing competitive force of Chinese Medicine Industry, and promoting an even and fast developing of Chinese Medicine Industry.