Research On The Development Strategy Of Tibetan Medicine In Qinghal Province

In recent years, the industry of Tibetan medicine in Qinghai has developed greatly. Especially the output value and the scale of Tibetan medicine enterprises have risen sharply in the past two years, at the present time, the industry of Tibetan medicine in Qinghai is also growing up and shows more important position, it has become one of the characteristic industry in Qinghai Province, and received great support from government departments. With the acceleration of world economic integration, the domestic market will be more open, not only provides the opportunities for development of the industry of Tibetan medicine in Qinghai, but also increases the competitive threat. Therefore, this paper attempts to answer the following questions: Can the internal and external environment of the industry of Tibetan medicine in Qinghai provide a good atmosphere for strategy formulation? What problems will the developmental environment of the industry of Tibetan medicine in Qinghai facing? How to set the strategy by considering from the characteristic feature and the future trend of the industry of Tibetan medicine in Qinghai? How would the strategy position and choice of the industry of Tibetan medicine in Qinghai be determined?The subject that the paper will study is the industry of Tibetan medicine in Qinghai, first of all, briefly introduced the situation and the resource problems of the industry of Tibetan medicine in Qinghai, and evaluated the merits and pitfalls objectively in the development of the industry of Tibetan medicine in Qinghai. Secondly, the paper provided a basis for the strategy formulation by analyzing the internal and external environment of the industry of Tibetan medicine in Qinghai. Thirdly, basing on analysis above, the paper set the strategy by considering from the characteristic feature and the future trend of the industry of Tibetan medicine in Qinghai. Finally, the paper suggested implementing plans for the strategy of the industry of Tibetan medicine in Qinghai.