Under The New Situation Of Picc Jiujiang Branch Marketing Strategy Research

Essentially speaking, insurance is a kind of service. It has the form of desire, customer purchase invisibility, social demand potentiality, safeguard function alternative,commodity exchange characteristics of the particularity of equivalence. Insurance company only grasp the essence and characteristics of appropriate marketing strategies, and to the fierce market competition invincible.The insurance market is still in the development stage, insurance coverage is very low, insurance density and developed depth are still bigger difference compared to the city, especially the property and casualty insurance products still exist in centralized and similar categories and marketing system is not perfect, the marketing operation and marketing strategy of innovation, etc.Under the background of economic globalization, the property and casualty insurance market will further open, property insurance business entity, increasing competition between property insurance company is increasing. Due to the insurance product homogeneity, each property insurance company business links and no much difference, service quality and service level to the operating results of the business entity plays great role. PICC Jiujiang branches as Jiujiang property and casualty insurance market leader, how to adapt to the new situation, improving management strategy, improve the level of service marketing is the urgent needs to solve the problem.Based on the above consideration, this paper firstly analyzes the characteristics of insurance products and marketing connotation as the theoretical basis, then, this paper based on the analysis of Jiujiang property and casualty insurance market, the current status of the insurance marketing, and look to the future development, the paper analyses the internal and external marketing PICC Jiujiang branches environment, expounds the final part of the thesis under the new situation of PICC Jiujiang branches marketing strategies, put forward in PICC Jiujiang branches innovative marketing, innovative concept of insurance products and services, strengthen trade cooperation and promote honesty construction and the construction of enterprise culture, the new marketing channel for exhibitors specific advice.