Shangqiu Site Tourism Influencing Factors

With the development of tourism and the high enthusiasm customs declaration of the ruins and ancient relics, Chinese site development also shows blossom everywhere. Our site tourism resources are rich, Various types and resource grade is uneven.Local governments,Tourism investors,Operators and other stakeholders spend a lot of money investing site resources blindly in order to obtain short-term economic interests,Regardless of the difference resources endowment,which lead to the tourism market appeared on such a strange phenomenon:there are many types of ruins tourism projects, but constantly visitors'complained voice of tourism projects is also becoming more and more strong. This kind of phenomenon shows that information communication between the provided and needed seems to inconnected seriously. In view of this phenomenon,this article take shangqiu old city and ancient tombs of L.H king as a case to studied the inflenceing factors of ruins tourism in order to find the important factors that they value highly while touring,so that provide some suggestions for tourism development of the case in the future.First of all, the paper reviewed on the research situation of ruins tourism from the domestic and international.Secondly, on the basis of the domestic and foreign literature review relating to influence factors of ruins tourism and combining tourism development present situation of the cases to extract evaluation index of traveling effect factors of the cases.According to these indexes to design questionnaire and to to do some preliminary investigation in the cases,modificating assessment indexes after initial statistical analysis, and then constrcuturing the hypothetical model of effecting factors of ruins tourism which as showed in figure 3.1.Again, taking the measurement indexes in the hypothetical model 3.1 as formal questionnaire problem, the author visited tourists randomly in the cases in order to obtain an empirical analysis data.The empirical results prove research assumptions.The structure model of ruins tourism has good fitness;Each dimension has positive influence on the model of ruins tourism,but the contributions level is different;Measurement indexs of the model are consistent,but each path coefficient varies. Each dimension of influence factors contributes on ruins tourism in turn is internal facilities, cultural environment, ruins resources, tourist demand and price factor,the influence factors indexes which are important including personnel attitude,residents attitude, architecture, history and culture, service attitude and catering price. Perception aspects of each attribute of Visitorson on ruins tourism also exist differences.Finally, according to the empirical study results, some suggestions for tourism development of the cases in the future are pointed out, and at the meanswhile, reveal disadvantages on this study and future research space.