The Application Of Fashion Illustration In Fashion Design Enterprise

First of all, the topic of this paper is elaborated based on the problems observed in real world practice. The basic competence of a graduate from a design school is to express clothing styles and apparel clearly and efficiently with his/her drawings. However, in practice, the fashion illustration which painted by qualified design school students usually cannot satisfy the needs of the businesses in fashion industry. This article will therefore discuss the gap between what skills had taught to the students and the demanding skills needed in the fashion industry.The designing and manufacturing process in the industry of fashion is mainly about the apparel project which reflects operator's projection on the business and the forecasted market demand. The future (or the next) fashion trend, which is determined at an early stage of project development, will adjust the styles, textile used and the quantity to be produced in each apparel project. The production schedule of 1) Defining trend 2) Designing of styles 3) Patternmaking of the designs 4) Producing of the Pre-production samples. The samples are considered to be the standard procedure adopted by the most of the companies in the fashion industry. However each enterprise will have it adjusted in accordance with different needs and goals.There are three parts involved in the apparel art which are defined by each of their purpose served in fashion design enterprises:1) Draft of fashion design.2) Garment fashion drawing.3) Effect chart with the body motion. These three parts will be discussed separately, in terms of their way of construction and their purposes served in enterprises in this thesis. The draft of garment designs is to express design, to store details of the designs, to process out a better brainstorming, and to improve the draft itself continuously in a fashion design enterprise. Style mapping shall reveal designers'ideas of the design accordingly and correctly; the details should be expressed and the style of the garment should be clearly demonstrated. Garment fashion drawing proved itself to be the better method to be conducted in the business in many ways, so it is important that a designer can handle it smoothly. The importance of the Garment fashion drawing is strongly respected in the industry of fashion design and the three methodologies involved in the process of style mapping will be discussed in the 2nd section of the 3rd chapter in the thesis. The style mapping is the guidance for production and the integration for the collections, as a result of it, the mapping should be rigorous, rational and complete. Effect drawing should take the body motion effects brought to the garments into account, and consider how to maximize the garments'suitability with other garments. The three parts discussed above are all playing important roles in fashion design enterprises, the comprehensive use of these three drawings should improve efficiency in operation, communication and production. This thesis will attempt to explain the detail of these three parts. So the student s will realize how to express their ideas efficiently and formally in future career.