The Successful Experience Of The Japanese Fashion Designers In France For The Development Of The Chinese Fashion Designers

Design and innovation have been the key factors that can help to increase the value added to the apparel industry chain. Much more attention is paid to the fashion designers, who may represent the level of a nation's art. If Beijing wants to become the sixth fashion capital of the world and has a strong voice on fashion, there must be a number of world-famous fashion designers of its own. My thesis paper, taking the Japanese fashion designers in the early 1970s and 1980s for example, analyses their successful experience by using the methods of documentary, in-depth interview,questionnaire survey and data analysis. Through probing into the historical background of French fashion,the structure of the French fashion system , the three modes that Japanese designers took to enter the French fashion system as well as the interaction of the Japanese designers with each other in the system, the paper has explored how the designers adopted their corresponding entrance mode according to their respective situation and how they took advantage of the French system to add value to the Japanese fashion. Suggestions are then put forward for the development of the Chinese fashion designers and the Chinese fashion system, of which are the three important findings: to focus on the promotion of the soft power and the cultural transmission, to plan their international approach carefully and to improve the Chinese fashion system further.