Study, Based On The Stakeholder Theory Of The Suburbs Of Beijing Sightseeing Picking

In recent years, because of the urban congestion and pollution, the pressure of work and life, the people's tourism view change, more and more people eager to return to nature and enjoy in the countryside. As a new tourism form, Tourism Picking Festival combines sightseeing, viewing and other tourism activities with the way of modern agriculture, providing natural and tranquil environment for tourists and more and more people like it gradually. Tourism Picking Festival in the suburb of Beijing focused on Sustainable development is at stage of rapid development and exploration practically. There are fewer researches which are more qualitative studies than quantitative studies related about the Tourism Picking Festival in the suburb of Beijing.Stakeholder theory that brought from management theory is focused on by western economics and management theories. The stakeholder theory of tourism which can guide the development of tourism stressed that the sustainable development of tourism destination depends on the coordination of all stakeholders. The paper that considering the perspective of sustainable development of tourism is based on the stakeholder theory and studies the development of Tourism Picking Festival in the suburb of Beijing by field survey and combination of qualitative analysis and quantitative analysis.The paper studies the main stakeholders including tourists and tourism respondents by market research based on theoretical study. By investigation, the paper establishes 14 perception variable of tourists; Using descriptive analysis, the paper analyzes tourist's travel features, information channels, travel motivation, tourist's attitude and personal preferences and personal information. The rationality of importance-satisfaction variables is checked by reliability analysis. Studying relationship between satisfactions using of Pearson analysis; According to IPA analysis, the rest facilities, price and food is needed to be improved. In respect of tourism respondents, the paper studies the perception of economy influence, social influence caused by tourism. Finally, as a result, the paper puts forward proposals for sustainable development of Tourism Picking Festival which includes strengthening the publicity, increasing special activities, improvement of infrastructure and management system,training of professionals and strengthening professional management, improving tourism quality of tourist and training the concept of interests of all stakeholders.