The Coordination Development Of Outdoor Advertising And Urban Construction

Outdoor advertising is an important urban development phenomenon. With the development of social undertakings, modern cities have become urban in the outdoor advertising to transmit information, highlighting the city scenes, city an important part of the visual system, is a beautiful city landscape, the urban economic and cultural prosperity and development degree of wind vane, is urban culture and the environment an integral part of urban landscape elements. Construction of social importance of urban image of the increasing level of outdoor advertising for the visual environment in the modern city, has become an important part of the living environment, the regulation of outdoor advertising design, setup, management and design have put forward higher requirements , the environment and the harmonious interaction between the goal of harmonious outdoor advertising. Exquisite picture, strange shapes, innovative ideas, excellent production make people stop and enjoy the outdoor advertising, effective advertising to convey information, and poor kitsch, chaotic urban environment in the outdoor advertising as visual garbage, and even allow people to watch the impact of mood the city's city style. In the harmonious development of the new era of cultural power, how to improve the quality of outdoor advertising, how to highlight their heritage and boost the function of how better integration of modern urban construction, how to make government-recognized, public satisfaction, advertising, and advertising practitioners the main benefit, have become urban construction and development of outdoor advertising, an important research topic.China is currently not on a lot of outdoor advertising, outdoor advertising and design in the management system there are many problems caused by lack of coordination of outdoor and urban development phenomenon, to our city and negative impact on the lives of many, resulting in the outdoor advertising can not be healthy development of effective dissemination of advertising messages and urban construction. Therefore, the coordinated development of outdoor advertising and urban research has very important significance.