Study On The Development Of Urban Outdoor Advertising

The rapid development of economic society has promoted the alternation of advertising styles,and the development of outdoor advertising has a trend that will excess the past three major media such as newspapers,radio and television.Outdoor advertising combined with dynamic,static and other publicity methods,integrated urban planning and then to publicize the information conveyed,so that consumers can see outdoor advertising in daily life.But it does not feel abrupt.At the same time,the outdoor advertising styles emerging in an endless stream is quietly changing the style of the city,making the original dull and stiff "reinforced concrete" city full of vitality.Colorful outdoor advertising,with its own color of the magnificent,modeling and content innovation,creative replacement,given the city’s colorful appearance.This paper firstly introduces the related theories of outdoor advertising,analyzes the present situation of Ningbo city outdoor advertising development on the basis of previous research,and points out the problems existing in the artistry of outdoor advertising in design and coordination,contents and features,planning management and other aspects of city.Secondly,the paper is combined with the above questions,puts forward some suggestions on the development of outdoor advertising in Ningbo,such as the content,forms of expression,expression methods,media use,etc.,to innovate design concept of outdoor advertising.Besides,combined with the urban space environment and public facilities requirements to achieve the purpose of reasonable optimization of outdoor advertising settings,it promotes environmental,cultural and innovative outdoor advertising and improves norms guide of outdoor advertising.Finally,this paper takes Ningbo YY outdoor media as a case to discuss and extract valuable experience in order to provide corresponding lessons and references for the development of outdoor advertising in Ningbo and other cities.