From The Market In Jiangxi China Mobile's Rural Market Development

This essay comments on the high potential of rural markets in China. It is based on the whole strategies of national new rural construction and the importance that enterprises pay to the rural market. Use the development of the situation of Jiangxi Mobile Communications market as an entry point, focus on China Mobile's rural market development, and use marketing knowledge to make analysis of the development environment of the rural market for Mobile, and also make analysis of the market strategies of the rural market for the competitors (Telecom and China Unicom). Based on the integrative analysis; come up with an advice that promotes Mobile to speed the pace of developing the rural markets. This essay is divided into five parts:the first part introduces that the meaning of choosing this proposition, the choosing of research direction and the layout of China Mobile's overall strategies maintain a high degree of consistency, and introduces the recent hotspot events which are related to rural markets development one by one; the second part combines the theory of Telecom marketing to analyze the direction of development, according to the uniqueness of Telecom markets and the diversity of competition to illustrate the related theory knowledge and research methods, in order to describe the principles of subdivision of Telecom markets; the third part is to analyze personal operation environment, base on the personal strengths, weaknesses, opportunities and threats to put forward the problems and risks that maybe face, the analysis refers to corporation strength, product distribution, channel size, national policy, brand image and so on; the fourth part analyzes the strengths and weaknesses of competitors, introduces recent competition structure and industry actuality in detail, refers to our own characteristics to make comparison with competitors; finally, put forward the whole strategies of developing the markets, include products, services, drumbeating and promotion and so on, and advance to use the strengths of personal channel and prices to establish reasonable project thinking.