Guizhou Mobile Rural Market Development

Mobile telecommunication market develops rapidly in Guizhou, Guizhou Mobile Communication Company faces unprecedented challenge because of competitors. At present, the percentage of mobile telecommunication in city markets is 35.28%, but it is only 4.67% in country markets. The rural population of Guizhou has the percent 73.7 of total province. The market of country in mobile telecommunication has wide capacity which is more larger than the market of city. With the development of economy in rural areas, Guizhou Mobile Communication Company focuses the markets from the city to country. At same time, the country work in mobile telecommunication gives Guizhou Mobile Communication Company a good chance to develop the rural mobile telecommunication markets.This essay concludes development status, character and challenge of Guizhou mobile communication in rural market. The SWOT method has been used to deeply analyze competition situation on Guizhou mobile communication in rural market. Further more subdivides Guizhou mobile communication market of country, and the method has been given of how to investigate. On this basis, recommends the strategy that Guizhou Mobile Communication Company needs to improve marketing & marketing in order to keep and expand its market advantage.The strategy of Guizhou Mobile Communication Company in rural market carries out must analyze the different of every subdivides market. It is necessary for Guizhou Mobile Communication Company to improve network quality, build diversified brands and flexibly set down price standards suitable for different groups of subscribers in accordance with brands and service quality. Simultaneously chooses appropriate media combination and drumbeating method to perform sales promotion. Guizhou Mobile Communication Company should augment its business hall and put in practice the "one country one people", which is help to expand the market channel.