Corporate Trust Mechanism Is Constructed

Trust is one of the areas of classic study of sociology. For enterprises, trust is an intangible resource, which is concentrated with both the spirit of enterprise wealth and expression of the competitiveness of enterprises. Trust has great value to business marketing which can enhance the cohesion and mobilize the enthusiasm of internal marketing staff, promote exchanges and cooperation of foreign enterprises and the development of enterprises. This study has a business enterprise for example to show the way of trust is constructed at the corporation level.Trust between the trading company and the manufacturer is a relationship of trust between the organizations. This paper has studied construction of trust between the manufacturer and a trade company. The basic idea is to study how to establish procedural fairness between the manufacturer and a trade company, to promote the trust mechanism between the manufacturers and a trade company. Researchers believe that the mutual trust between a trading company and the manufacturer should include the following meanings:(1) a trading company and manufacturers is how to show the mutual trust in the face of future uncertainty. (2) Trust is given between a trading company and manufacturers; their behavior is not entirely in their own control. (3) The division of power between business and other conditions will affect the structure of mutual dependence to a trading company and manufacturer, thereby affecting the degree of mutual trust between manufacturers and a trading company.Trust of the company involves in relationships and the efficiency improvements of management. The paper has studied trust construction on company employees. There is an investigation through a questionnaire on three aspects such as the demand of employees in trust (especially the direct leadership of the company), the reasons, and scientific management. Most of employees tend to internal attribution for receiving a higher level of confidence, internal attribution is more important than external attribution, that is, most employees can get a higher level of trust that is mainly based on their own capacity, job performance, work attitude and personal qualities such as personal predisposing factors, and relationships, similarity with leaders, luck, extrinsic environment is less important. To effectively promoting the scientific management of employee trust, multi-level encouragements should be done.Trust between the trading company and customers may be between organizations and organizations, organizations and individuals. Study found that trust factors between the company and lower-levels customer generally are the social credit crisis, the negative utilitarianism, moral standards of clients, the legal system that relating to the development of trust is not perfect, information asymmetry in the transaction process. Establishment of lower-levels customers trust management system, improving management processes in the lower-levels customers and the communication mechanism of lower-levels customers are the main contents.