Study Of The Hulunbeier Mobile Marketing Channels

This article the channel development process which and the present situation moves to Hulunbuir carry on the analysis, summary the Hulunbuir migration channel existence subject matter:First, the channel scale is small, cannot satisfy sales, the service need; Second, the innate entity channel plans unreasonable; Third, the partial social channel loyalty is low, the development quality is bad; Fourth, the channel function is unitary; Fifth, the non-difference's passive form service, has hindered the data traffic development seriously; Sixth, the new channel construction cannot satisfy the trade development the request; Seventh, countryside innate channel's hard currency ability is also weak; Eighth, the proxy cost climbs unceasingly.Based on this, from aspects and so on economy, technology, market competition to caused these problems the reason to carry on the analysis, and proposed the Hulunbuir migration channel developed suggestion:Should further be clear about the channel development targets, expands the innate entity channel construction, the strengthened innate entity channel's function, strengthens its service and the marketing function rapidly, enhances the high quality core channel's competitive power; On the full display mobile communication value chain various links' superiority, the science plan social cooperation channel's development strategy, realizes the survival of the fittest; Carries out channel's fine refinement management, the strengthened service, strengthens to channel's controlling force, reduces the channel cost; Perfect electronic channel function, promotion electron channel's in marketing service status and function. At the same time, proposed to achieve the specific measures which the channel overall development targets should adopt.