China Mobile Xs Branch Distribution Channel Management Strategy

With the restructuring of the telecommunications industry in 2008,the dust settles and the issuance of 3G licenses, Chinese telecommunications market competition has changed dramatically. Change the past after the reorganization of china mobile, adoninate, new China Mobile, new China Telecom, new China Unicom, to stand in the same starting line, to carry out all business operations, from Chinese telecom companies into the era of intense all-round competition. Over the year, competition in the telecom-munications industry as marketing channel the focus of one of China Mobile Communi- tions Group, the focus of the work of one of the market. Particularly the social management of channel, in the new form of competition in the telecommuni- cations industry, is moving at all levels the most important task of market- ting. China Mobile Group Guangdong Company Limited XS Branch (here in after referred to as the XS Mobile) as the China Mobile Communications Group, one of its branches at the county level, since its inception, the implem-entation of channel development strategy, and achieved excellent results. But with the intensification of market competition in recent years, the channel ma-nagement process in the community continue to emerge in a variety of new management issues, such as to bring the resources of existing management, cost pressures, distribution channels loyalty is not high, sales, fees,Support market development needs of poor management. The emergence of a variety of management, channel management strategy that the current urgent need for society to adjust in time and re-design to improve their channel management. Development process in the future, XS move must seriously consider how to manage, and utilize distribution channels resources to community resources to exploit the advantages of the extreme channels.Distribution channels with XS Mobile strategic plan, after a full field, questionnaire investigation, this paper makes a detailed, systematically elabo- rated XS mobile distribution channels management present situation and exist- ing problems of distribution channels, analyzes the influential factors and the level of management of these factors through discussion and analysis, this paper finally focusing on mobile distribution channels management strategy XS main contents of ascension makes a detailed analysis, and put forward the corresponding strategies.