Strategy Management Optimization Of Distribution Channels Of Schaeffler Company Based On Control Theory

The current business environment, the competition is very fierce, the distribution channel management is an important way for enterprises to expand the market, also is the link between the enterprise and customer, whether can plan the distribution channel structure for the needs of enterprise, and management control of distribution channels, to resolve the contradiction between distributors, has become one of the core competitiveness of enterprises, whether can good management of enterprise distribution channels determines whether can win from the competition, to get more market share and profit.Schaeffler company is an annual output value of more than10000000000euro group company, under the brand products in the industry belongs to the first-class camp. Although the company is larger and the products have a good reputation, but in Chinese Schaeffler’s distribution channel has more problems, such as regional distribution channel development ability is insufficient, the regional distribution channel management is not perfect, the dealer channel control dynamics is insufficient, resulting in the dealer often has the appearance of goods, get customers phenomenon.According to management and control theory, the paper analyzes the status quo of the distribution channel Schaeffler company and existing problems, and then to optimize the design of the distribution channel management, puts forward the optimization strategy for the selection and management of distribution channel members, as well as the management and control of distribution channels optimization strategy, finally in the preparation, the distribution channel management plan implementation, evaluation after the implementation of and perfect suggestions, hope that through this research on Schaeffler company distribution channels to optimize function...