| Market Positioning is the precondition and foundation of the success of the real estate development project. The real estate development enterprise must have the precise market positioning for its real estate development project, so it can achieve success in the severe competition and derive most profit from the market.This dissertation introduces the theory of the market positioning such as the theories of Market Researching, Market Segment and Target Market. It also elaborates the theory of Analytic Hierarchy Process (AHP) in brief. The market positioning analysis of "HF Waitan" commercial residential buildings details the main problems and the primary factors which influent market positioning, include the enterprise factor, the consumer factor and the external environmental factor. It discusses positioning of the commercial residential buildings market by the method of AHP, uses questionnaires and expertise to collect data in the study process. It gets the conclusion in the end. The pattern of AHP has momentous significance in the former scheme of commercial housing project and defines mainly its direction. |
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