The Synthetic Evaluation For The Investing Evironment Of Real Estate Market

China's real estate market has been booming in recent years, due to the nation'srapid economic growth and continuous improvement of the macro-control on eitherthe real estate market or the related markets. Many property developers put forwardtheir expectations about multi-region development. To achieve the targets of thesestrategies, rational decision-making is very essential. This paper will be emphasis onthe research of the external environment, which the enterprises face during theirstrategic implementations. An operable synthetic evaluation model will be given toassist the decision makers.This paper discusses the development of the real estate market and the propertydevelopers in China,and reviews the achievements of the investing environmenttheory. Following the idea of Michael Porter's five forces model and the investingenvironment theory, the index system is built based on the investing environmenttheory, considering the characteristics of the real estate market. The group analytichierarchy process and the entropy synthetic appraisal method are successfully appliedto evaluate the investing environment of the real estate market. A demonstration isgiven to explain the application process and validity of the model at the end of thepaper.This paper put forward a unique index system to evaluate the investingenvironment of the real estate market, especially for the urban real estate industry,from the point of view of the property developers. At the same time, Group AnalyticHierarchy Process and Entropy method are inducted. The results of application aresatisfied, too.