The Qionglai Liquor Industry Competitive Analysis

This article analyses the liquor industry Qionglai's competitive environment, industry development history and current situation from the research of the liquor industry.I come to the conclusion that the Qionglai liquor industry in the Chinese liquor industry development has the following position:From history and culture in position,Qionglai can be called China's "liquor source"."Wenjun liquor" is so far found in the ancient records of China's most ancient and most accurate "liquor record", can be traced back to the XiHan.From the industrial correlation,in the Chinese liquor enterprises, the quantity and quality of the liquor companies have used almost all comes from the original liqour of Qionglai liqour to season and blend to ensure the quality and the bodies of the liquor .On this basis,the article use Porter five model and the industrial chain theory to analyse the competitive structure of industries of Qionglai liquor industry.It is think that from the industrial competitiveness,Qionglai liquor industry has strong resources (including natural and human resources) advantage, showing the development of a more stable situation with a market competitive.Meanwhile,the industry concentration is low and the economies of scale is lack and don't have corporate champion and strong brands to lead the development of the industry,so leading the entire industry is facing new entrants and the threat of substitutes, and leading they lack the ability of anti-risk and sustainability; from the industrial value chain,Qionglai base liquor industry value chain has in shape basically and has a strong influence.However, lack of human resources is the liquor value chain activities Qiong major constraints.Based on the above for Qionglai liquor industry analysis, Qionglai liquor should build up own innovative development patterns,form innovative liquor industry development area, and attract capital, technology, personnel and other high-end collection of elements in Qionglai, and through the regional culture to stimulate,the related policies to guide ,and make the formation of these high-end elements of positive interaction, play aggregation effect, therefore improving the overall competitiveness of Qiong liquor industry. Through this research, this article proposes the following strategy for the competitiveness of Qiong liquor industry: First, build the core competitiveness Qiong liqour, specific measures including the creation and promotion of Qionglai liquor industry cluster, the cluster play advantage, extended industry value chain and so on; Second is form a wheel drive mode of base liquor production and brand management, use the base liquor for upstream industrial chain, and use the brand as a core value chain; Third, use the libraries and Commercial Bank model to solve the Qionglai liquor industry development funding, through the professional assessment and related procedures, make the liquor cellar converted into bank collateral,and if manufacturers can not repay the loan, and when other wineries in the inability to repay bank loans, buyers through its assessment on the price of buying these liquor sealed to solve the financial bottlenecks of wineries; Fourth, develop the recycling economy to achieve sustainable development of Qiong liquor industry.As the brewing liquor Qionglai mainly food for the raw materials from resource recycling and product chain brings the possibility of extension.Through the "Resources - Production - Consumption - Secondary Resources" process, to achieve circular economy.