Sccd Engineering Co., Ltd Black Oil Of The Airport Runway Surface Cover Engineering And Marketing Research

Along with the carrying out of the Eleventh Five-Year Plan of civil aviation, the airport construction has entered a period of rapid development in our Country.As a significant part of airport construction,The airport asphalt covering project has gradually developed into an emerging market,which is greatly favored by many large construction enterprises.Sichuan Changdao corporation has engaged in the airport construction for 30 years,The Senior managers attach great importance to how to seize the opportunity and utilize its strength in the market of the airport asphalt covering so as to generate more profits for the company.This article analyzes the industry environment and adopts the Michael Porter's five forces model to probe the competitive structure of the the market of Asphalt covering.Then carries on the SWOT analysis in the aspect of technology and management requirements of the airport asphalt covering project. Meanwhile, the author subdivides the market with market marketing theory and determines Sichuan Changdao corporation's goal market and customer in the airport asphalt covering industry.On these basises, establishes the company's competitive strategy and put forward the marketing strategy in terms of the ability, quotation, image and relationship.Finally, discusses how to create a marketing organization to implement the company's marketing strategy.Through the marketing research in the airport asphalt covering market, it will provide a scientific basis for decision making for the company to develop the market and suggest a new direction of the company's future development.