Research On The Further Development About Wetland Tourism Product From The Perspective Of Experience

In recent years, the tourism industry has gradually become a strategic pillar industry of the national economy, commercialize, informatization and globalization is thoroughly developing, people’s income is raising constantly and consumption demand increasingly diversification,This is a new opportunity for further development of domestic tourism.In this context, wetland tourism should also conform to the trend and innovatively develop experience tourism products to meet the times’requirements,and meet the needs of tourists’deeper requirements, enhance one’s competition ability.This paper first summarized the concept of tourism experience, wetland wetland tourism and some related basic theory, then analyzed the correlation of wetland tourism and experience perspective, put forward its entertaining, educational, experience and aesthetic characteristics in common, discussed four respects of depth developing wetland tourism from the experience perspective:strengthening the wetland tourism attraction and sustainable development; to meet tourists" facilitately buy tourism products " experience demand; exploring wetland’s cultural traits and change for the tangible entity; to coordinate the interests of all parties, to promote the protection of wetland.And then take the Zhejiang Deqing Xiazhu Lake Wetland Park as an example to carry on the thorough analysis, try from the perspective of experience presenting new pattern for Xiazhu Lake wetland tourism development, in order to adapt to the modern tourism industry development trend.In the analysis of the relevant literatures and field survey, this paper used RMTEP model to explore related issues of the wetlands experience tourism development, first of all conducted a field investigation and analysis on the Xiazhu Lake wetland park tourism resources, and then according to the scenic region characteristic and the traffic situation located the tourism market, summarized the ways and means of the wetland experience tourism market should adopt, put forward the three marketing characteristics of emotional, cultural and service, then, this article attempted to locate the Xiazhu Lake wetland tourism theme as the experience tour of original ecological park. Then influence factors system of wetland tourism experience, and has preliminary designed and planned the Xiazhu Lake Wetland experience tourism products on the basis of the above analysis.