Yulin Telecom Customers In Rural Family Marketing Strategy Research

After the 2008 reformation, the three biggest operators, China Telecom, China Unicom and China Mobile formed a situation of tripartite confrontation of whole-business operation in Communication Market in China. On January 7th, 2009, Ministry of Industry and Information issued three 3G licenses to China Telecom, China Mobile, and China Unicom, which brings new opportunity and challenge to the three biggest operators, and the compete would be more severe. For China Telecom, how to hold the field, how to explore new field, how to occupy the commanding height to create new performance become the problem it must solve.For solve the above problems, under the direction of advanced theory of marketing management, using scientific survey, the author dives into the development strategy of China Telecom, Yulin Branch in the client market of rural family. If Yulin Branch wants to work out an effective development strategy of the market management system for mobile of rural family, it must combine the characteristics of the rural market management system for mobile of Yulin to adopt effective pricing strategy, placing strategy, product strategy and merchandising strategy. Thus it can success in exploring the rural market management system for mobile, occupy the client market of rural family. It signifies increasing market share.This article falls into six chapters: introduction, theory summarization of study, subdivision of the client market of rural family of Yulin Branch, user analysis of the client market of rural family of Yulin Branch, market strategy of the market of Yulin Branch, and conclusion. It expounds the development strategy's brewing, forming, applying and achieving of the rural family client market of China Telecom Yulin Branch.The deficiencies lay in the insufficient information collected, the incompact information about the rival, and the shortage of detailed analysis of the long-term goal, basic assumption, active strategy and ability of the rival. This article aims at the exchanging of the probe of service marketing to get more professional guide and help.