Strategy Research Universities Liuzhou Telecommunications Branch Marketing 3G Services Market

With the telecommunications industry and the reform of the country to the3Glicences, the release of the three major communication operators to enter the wholebusiness operation stage.The telecommunications industry becomes more competitive.The3G era is different from the2G era, and the biggest change is that value-addedservices. The3G value-added business gradually realize the integration of the Internet,and have brought the great changes from profit model to the business model, operationmode. In this context, the marketing has become the most important work in themanagement of telecommunication operators. The telecommunication operators who hasthe market share of the larger, with customer number, you can obtain widerdevelopment space and make more profit.The country supports for higher education, making the university increasingdemand for3G services.The Liuzhou city has a lot of schools and students，and thecollege students like fashion and individuality, willing to spend more convenient, fastand mobile value-added services.So the campus of3G business has become abattleground with three communication operators. Currently, the Liuzhou Telecommarketing awareness on campus must to be further strengthened, the3G businessmarket share in the campus’s market is low, the brand perception degree is not high,customersatisfaction remains to be improved, and the mobile communication network coverageon campus need to further strengthen.These problems are increasing the market ofLiuzhou Telecom on campus marketing difficult. Therefore, how to use effectivemarketing strategies on campus’s3G services to achieve competitive advantage, is theserious problem to Liuzhou Telecom.Based on the theory of marketing strategy, the first general study of the currentLiuzhou3G telecom business education market status of marketing strategies andproblems,,and designing campus marketing strategy. Second, the use of SWOT，thispaper analysis the Liuzhou Telecom’s internal and external environment on campus, andthe advantages and disadvantages.It Makes Liuzhou Telecom recognize their ownstrengths and weaknesses, while Liuzhou Telecom to seek opportunities to help betterrespond to market threats. Third,by researching the group of students for the educationmarket, making the Liuzhou Telecom awares that the student groups have a uniqueconsumer features, it is necessary to Liuzhou City area colleges and universities areasonable market segments. Fourth, Fourth, put forward for the campus of liuzhou telecom marketing strategy and the safeguard mechanism. By studying the educationmarket segments to develop3G services after the marketing strategy, to help guideliuzhou telecom smooth promoting the marketing work, encouraging managers to makea scientific and rational decision-making, thereby enhancing the efficiency of marketingon campus.Eventually Liuzhou Telecom enhances the competitiveness of mobilebusiness in colleges,and continuously improve the market share of3G services in theLiuzhou’s education market.