| The acceleration of economic globalization greatly promoting the global layout for production activities of transnational corporations; at the same time, the regional economy also developed rapidly, the business environment of transnational corporations increasingly presents a complex dynamic characteristics. The advantages of transnational corporations have also undergone major changes, rely on the traditional "home-country advantage" cannot meet the increasingly fierce global competition no longer, so they must find new sources of different advantages. In this context, the focus of theoretical studies of transnational corporations has been from the traditional "presence mechanism" to "development mechanism"; the focus of layout of transnational business strategy research has also been from "using advantage" to " obtaining advantage ", from "value choosing" to " value climbing." The fundamental purpose of this study is to answer the question: In today's dynamic and complex context of economic globalization, multinational corporations how to conduct strategic layout in order to remain invincible in the competition?The paper analyzes transnational business from the regional dimension, using two perspectives of "advantage" and "value" in order to establish a new multinational enterprise strategic layout framework. "Advantage" emphasizes two aspects of Firm-Special Advantages (FSAs) and Country-Specific Advantages (CSAs); "Value" stresses the ability of controlling the industry value chain. The paper is to build FSAs/CSAs/VC model, comprehensively analyze the causes, conditions and trends of strategic layout, in order to provide theoretical reference for strategic layout of China's multinational companies.This study discusses in seven chapters. The first chapter is the Introduction,explains the background and significance of the study, content and innovation point, research methods and framework. Chapter II reviews the major theory of transnational strategic layout. Mainly overviews domestic and foreign theory of multinational location choices, and theory of regional strategies. Chapter III bulids FSAs/CSAs/VC model, lays the theoretical foundation for cross-border strategic layout. Chapter IV studies the multinational business status, comparatively analyzes the regional distribution and industrial distribution of the world's top 500 multinational enterprises and China's large-scale enterprises, using FSAs/CSAs/VC model to analyze the sample companies, provides references for internationalization layout of China's multinational companies. On the basis of the previous research, Chapter V draws on the relevant advanced experiences, targets at China's multinational enterprises to make some proposals and countermeasures of strategic layout options. Chapter VI uses the specific examples of Jincheng Group, so as to propose the path of internationalization in line with China's enterprises. Chapter VII are Conclusions and Outlook.The major innovation and contributions of this study come from: (1) The integration of competitive advantage theory, value chain theory, and transnational distribution theory, with which to study on transnational strategic layout, broadened and extended the research of regional strategy of multinational companies. (2) From a new perspective to analyze international strategic layout, based on competitive advantages of multinational companies, adds the dimension of value chain, builds FSAs/CSAs/VC model to analyze the international strategic layout of multinational enterprises. (3) To compare the actual data of domestic and foreign multinational companies on strategic layout, combined with the advanced experience of the world's top 500 and put forward that China's enterprises should follow the geographical "progressive" manner and accurate positioning on the value chain in order to nurture and enhance their competitive advantages, provides references of strategic layout for China's multinational enterprises. |
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