The Cash Management Case Study Of Qingdao Hair Under The Strategic Layout

With the slowly development and overcapacity of China's home appliance industry,and impact of the Internet,China's home appliance enterprises are facing severe challe nges.In the "cash is king" era,home appliance enterprises urgently need to reduce "t hree high" heavy burden of inventory,accounts receivable and accounts payable,explo ring the cash management which can support for strategic transformation urgently,imp rove cash management,achieve the goal of cash management to value creation.Qingdao Haier is the appliance industry leader in strategic transformation,experie nced brand strategy,diversification strategy,international strategy,global brand strategy and network strategy five strategic layout in turn,from traditional manufacturing hom e appliances enterprise transformation for the whole of society hatch Year-off platform.Qingdao Haier has made remarkable achievements through changing cash flow and wo rking capital management This paper select Qingdao Haier under the strategic layout o bjects as a case study,combined with cash management theory,using descriptive case study method to expand the analysis to find the cash management value creation exp erience.First,the paper describes the background and significance of this study,and defin e the concept of cash management,and expand literature review of cash management research status quo at home and abroad.Secondly,the paper introduces the general situation of the study objects of Qingd ao Haier,the development of the company's strategic layout and cash management,the results of the company's cash management under the strategic layout.The results of Qingdao Haier's cash management is reflected in three aspects: cash and bank are mo re abundant,working capital management efficiency are enhanced,the establishment of industrial and financial platform to solve the funding requirements of "Internet +" pro ject.Finally,the paper combine the actually situation of Qingdao Haier,from cash ma nagement to create value and cash management efficiency and the matching of funds under strategic layout to analyze the results which Qingdao Haier's cash management has achieved.Meanwhile,the paper summarizes implications for both Haier and home appliance enterprises: Qingdao Haier's own cash management value creation to suppor t the strategic objectives landing;home appliances enterprises need to improve cash management efficiency of the whole value chain,and make cash management conform a nd support the strategic development goals.In summary,through Qingdao Haier cash management case study,we found Qing dao Haier cash management experience is that: establish a finance company,and imple mented innovative intensive cash management to support and comply with the target c ompany's strategic transformation,and the finance company at the same time as a plat form for the operation of Group financing,integration of resources,financial product i nnovation value creation.enhance the working capital management level of the whole value chain to shorten operating cash conversion cycle,generating reduction effect to r esult in the release of pre-tax profits.focus on the liquidity of the capital structure,hi ghly sensitive to long-term debt,the capital structure match to the layout of the comp any's strategic goals.in particular,establishing the financial industry platform to ensure sufficient cash to promote business development and capital operation.