Marketing Information System Of Inner Mongolia Power (group) Co., Ltd

Power supply enterprise marketing management is a very complex electric power customer service management, its characteristic is multifarious business processes and relay, and the amount of data processing.With China's national economy development and power system reform, the traditional manual processing and computer single function way has failed to meet the practical needs.Based on this kind of circumstance, Inner Mongolia electric power company combining actual developed a high automation level marketing information system (MIS system) to the present management mode and the reform direction of management framework, design for electric power marketing in the process of enterprise management and customer service for the functional design, processing according to realize a market oriented, customer service for the purpose, take the customer demand as the leading routing closed-loop business processing.This paper introduces the background of electric power marketing information system, the significance and the application status of Inner Mongolia electric power company, then the electric power marketing information system structure, characteristic, function and application, and combination of baotou PSB marketing information system, and the function of each module system discussed comprehensively.Finally compared to adopt new marketing information system and change and the practical application of PSB in baotou, summarizes the system in use process problems and corresponding rectification measures for future system upgrades and enterprise development to provide the basis.