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The Study Of Core Competence On China Household

Posted on:2011-10-14Degree:MasterType:Thesis
Country:ChinaCandidate:C W ZhangFull Text:PDF
GTID:2199330338991059Subject:Business management
Abstract/Summary:PDF Full Text Request
The main purpose of this paper is to analyze the core competitiveness of enterprises appliances, as appliances based on core competence evaluation index system, obtained through the relevant data, evaluation of home appliances built core competence of the index system, and to nine Empirical Analysis of household appliances. Characteristics for the subject, we use research methods progression of method.Firstly, we start from the core competitiveness of enterprises, introduced the foreign and domestic enterprise's core competitiveness of the situation, highlighting the different scholars on the concept of core competence of different exposition summarizes the status of foreign and domestic research, competition indicators for the evaluation of the selection of core theoretical foundation.Secondly, from the state enterprise's core competitiveness analysis, we are of the household electrical appliance enterprises abroad Hitachi, Samsung and domestic appliances Haier's core competitiveness position, and thus put forward, China's household electrical appliance enterprises in building their own core competence should pay attention to the problem and the related tactics. And the core competitiveness of enterprises from home and abroad, the core competitiveness of enterprises evaluation, and evaluation methods to start, put forward the relevant index.Again, the theory to study the proposed appliance based on core competence, and in turn construct the core competitiveness of home appliances evaluation index system model, using the Delphi method to determine indicators of expert advice, with progression method conducted a comprehensive evaluation of building the enterprise's core competitiveness and standards of evaluation model. Finally, the selection of home appliances to fully verify the nine positive evaluation model, the core of household electrical appliance enterprises Joyoung conducted a comprehensive competitive analysis, through the evaluation identified nine positive appliances core competitiveness of enterprises in the building lack of respect that nine positive appliances knowledge integration capability in the enterprise, the enterprise strategy management, enterprise marketing, enterprise asset management capabilities and deficiencies, and recommendations for improvement.
Keywords/Search Tags:Core competitiveness, Household electrical appliance enterprises, Comprehensiveassessment, Catastrophe theory method, Evaluation index
PDF Full Text Request
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