Research On Evaluation Index System About Core Competitiveness Of Chinese Household Electrical Appliance Enterprise

As process of global economic integration accelerate, Chinesehousehold electrical appliance enterprise market are more and morecompetitive. With domestic and abroad in home appliance enterprisemarket competition, Chinese household appliance of the profits of thebusiness space more and more narrow, in market competition at adisadvantage. Therefore, this article through to China’s householdelectrical appliance enterprise core competitive ability thorough research,building our home appliance enterprise core competitive powerevaluation index system. Through the establishment of home applianceenterprise core competitiveness evaluation index system, on the one hand,can change the electrical appliances enterprise core competitiveness ofmistakes and thus in the market competition of the dominant; On theother hand, can for the home appliance enterprise production practice andprovide a reference basis for scientific decision, and constantly improvetheir competitive advantage.First of all, this article from the background of the research, andpointed out the home appliance enterprises are facing intense marketcompetition, lack of core technology, lack of technical innovation andrestructuring grim situation.Second，through the analysis of China’s household electrical appliance enterprise core competitive ability and the status of foreign enterpriseespecially Hitachi and home appliance of Siemens company inconstructing the enterprise core competence of successful experience, forChina’s household electrical appliance enterprise construct corecompetitiveness evaluation index system to provide the reference;Third, in accordance with the relevant literature and previousresearch practice, and follow the principle of index system building, thispaper chose from macroscopical factors, the industry factor and factors oftheir own, and broken into the12level2index and35level3indexeswas set up China’s household electrical appliance enterprise corecompetitive power evaluation system.Fourth, USES Analytic Hierarchy Process to China’s householdelectrical appliance enterprise core competitive ability make evaluation,and selection of Zhuzhou three representative home appliance enterpriseHaier, Suning, Changhong evaluation that three core competitiveness ofthe enterprise; The final ranking the rainbow of case studies, increase thecore competitive ability find out the countermeasures.The index system and evaluation method to China’s householdelectrical appliance enterprise core competitive power evaluation, findout their own gap, have certain guidance and reference.