Travel Warm And Cold To The Theory And Its Case Study

In the early 90's of 20th century, tourism in Jinhua was still in weak corner. Meanwhile, with the development of economy and notion and the change of policy, tourism in Jinhua has made quiet great progress in recent 10 years, which has the tendency to surpass the former. However, in Zhejiang Province, the various index of Jinhua tourism remains at the moderate to inferior level. Based on the current conditions, this thesis puts forward the definition of tourism warm-cold area and summarizes the basic characteristics of tourism warm-cold area. Jinhua located in warm-cold state, at the same time, it has its own distinct advantages. This thesis discuss the trains of thoughts of tourism development according to these advantages. Main contents of research are the followings:a) Introduction. Narrate the background, summary, contents, innovation and methods of research.b) Definition of tourism warm-cold area. Define tourism warm-cold area and put forward the gist of defining, then analyze the attribute and general characteristic of tourism warm-cold area, and bring forward the common measure of developmental of tourism warm-cold area.c) Defining Jinhua tourism warm-cold area and analyzing problems. Define"Jinhua is tourism warm-cold area"by concrete indexes and show the advantages of Jinhua as eastern tourism warm-cold area, what's more, analyze its status quo, existing problems and opportunities.d) Development strategy of tourism warm-cold area—Jinhua tourism. Brief introduction of tourism developing aim in Jinhua and presentation some development strategies.e) Developing train of thoughts of tourism warm-cold area—Jinhua tourism. According to the advantages of Jinhua, this thesis puts forward...