Great Wall Broadband Network Service Co., Ltd. Diagnostic Reports And Recommendations

At present, there are 123 million network users in China, among which the broadband users have reached nearly 70% of the ratio. Nowadays the three major modes in the broadband market (1) ASDL, represented by China Telecom and Netcom; (2) LAN, represented by the Great Wall Broadband Network Service Co. Ltd. (GWBN) ; (3) HFC, represented by Broadcast Group.GWBN is the initial LAN broadband operator which is in the face of fierce market competition and market pressure. Nowadays GWBN has become the biggest LAN operator with branches in 30 cities, 100 business service centers and 600,000 users.In the west many broadband operators have met financial difficulties or even go bankrupt, such as Covad North and Rhythm Net Connection has been declared bankrupt, SBC also has stopped the laying of fiber optic cable.Because of lacking rational judgments on positioning and business model in the early growth, there is great room for GWBN to improve in operation and management system. To be LAN access service provider,content provider or channel value-added service provider, how to achieve long-term business strategy? These are the problems for GWBN to make a judgment.