Great Wall Motor To Explore The Russian Market

Recently, China’s auto industry develops fast and with the large-scale. Foreign auto company to enter domestic market, making the market more competitive facing the strong competition, China’s own brand auto company begin to re-make strategics, not only take use of its advantage repeatly to consolidate the domestic market, but also explore the international market more actively.This paper make the Great Wall car as the research object, to analyze its strategy to develop the Russian maket. This article starts from the current development of Great Wall Motor, to analyze Great Wall Motor’s reason of opening up the Russian market as well as the current situation in Russia, and also to analyze its open up Russian market from internal environment and SWOT angles. To make a foundation for analyzing the development of the market in Russia strategic. After the study, we found that the Great Wall Motor to open up the Russian market process, there is a problem in technology, brand, management and after-sale service and other aspects of culture, this article puts forward relevant proposals from the macro and micro point of view, in order to better development of the Great Wall cars in Russia.