Research On The Development Strategy Of Baoding Great Wall Motor Company

Accelerating the global economic integration process, not only for the development of Chinese automobile enterprises brings unprecedented opportunities, also make private car enterprises in our country is facing unprecedented challenges. Auto industry as a has a dual characteristic of capital and technology intensive industries, more than other industries need long-term development strategy for the direction, so as to achieve long-term development in the fierce competition environment. Baoding Great Wall motor co., LTD. (hereinafter referred to as the Great Wall) is a representative of the private auto industry in China, especially in recent years, with the improving of the Great Wall automobile research and development ability, the Great Wall has become one of the largest independent auto brand sales in China, and recognized by the international automobile industry. The development background of this paper is trying to through to the Great Wall, the internal and external environment, and the analysis of \"SWOT\", so as to further study the development strategy of the Great Wall, and puts forward improvement Suggestions, hoping to provide reference for the strategy development of private car enterprises in China.This paper mainly divided into the following eight parts:The first part mainly is the introduction part, the concrete content is mainly discussed in this paper, the research background, research significance, research ideas and research content, focus on the related literature at home and abroad and related theoretical research on the analysis.The second part of this is theory part, summarize on the relevant theories of strategic management is summarized, and further analyzes the necessity of the use of strategic management.The third part focused on the background of baoding Great Wall motor co., LTD., and elaborates the present situation, the main analysis when the Great Wall on the strategic management of deficiencies, such as strategic thinking need to improve, the chasm between strategic management and enterprise culture and so on.Fourth and fifth part mainly analyses the Great Wall automobile internal and external environment, the external environment mainly from the two aspects of the society and industry analysis, internal environment is mainly analyzed the enterprise resources, core competitiveness, and several aspects of organizational structure.The sixth part using the SWOT analysis of the Great Wall, to the next part of the development strategy of the research provides the basis.The seventh part is the part of the strategy research, the Great Wall, including the analysis of the strategy orientation, the traditional strategy research and how to diversification strategy development according to the Great Wall and so on.The last part is the analysis of the Great Wall strategy implementation safeguard, from system, organization as well as the corporate culture and so on several aspects to put forward the Great Wall should make improvements, which guarantees the implementation of the strategy for the enterprise long-term development.