Staff Perception Of Corporate Reputation And Organization Emotional Commitment To The Relationship Research

In recent years, corporate reputation has attracted a lot of attention home and abroad. Western scholars argue that corporate reputation is a rare, valuable and sustainable intangible asset which can not be imitated. Also, corporate reputation plays an important role in attracting talent employees, enhancing the level of employee loyalty and organizational commitment. In the last 40 years, researchers have had a fruitful achievement in the field of organizational commitment, but so far, there is lilttle study on the relationship between reputation and commitment. On the basis of previous research about corporate reputation and organizational commitment, this paper focuses on the connection between employee perceptions of corporate reputation and employee affective commitment, discusses the relationship between the two variables.Bus drivers from Hangzhou Public Transport Corporation participated in the interviews and questionnaire survey. The paper learns the status of employee perceptions of corporate reputation and employee affective commitment, explores the relationship between the two variables, discusses the mediating effects of the public perceptions of corporate reputation on the relationship between the two variables and provides some suggestions for the entrepreneurial management.The hypotheses are largely supported and the main results are showed as follows:(1) Employee perceptions of corporate reputation includes two component factors: affective component and cognitive component;(2) Employee affective commitment includes three factors: value identity, efforts willingness and organizational involvement;(3) Gender, age and years of work influence employee affective commitment;(4) Employee perceptions of corporate reputation influences the employee affective commitment; the two components of employee perceptions of corporate reputation influence employee affective commitment; affective component influences value identity, efforts willingness and organizational involvement, cognitive components influences value identity and efforts willingness;(5) Public perceptions of corporate reputation mediates the relationship between employee perceptions of corporate reputation and employee affective commitment.