Dry-type Transformers. Ji Nan Zhiheng Business Competitive Strategy

The enterprises strategy is a foreseeable and responsive way to achieve the objectives. Strategic management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. Meanwhile, The enterprise's competitive strategy mainly refers to the direction, objectives and policies of products&service, which participate in market competition.During past more than one decade, being an emerging transformer branch, the dry type transformer sector has developed so fast as to be one of the main substitutes for the traditional oil-immersed distribution transformer. The thesis analyzes the national macro-environment and competitive situation of dry type transformer industry respectively with PEST methods and Five Forces model. Meanwhile, the thesis also applies SWOT method to analyze the competitive strengthes and weaknesses of Jinan Zhiheng Special Type Transformer Co. Ltd. and the external opportunities and threats faced by the company. The thesis sets up strategic objective for Jinan Zhiheng Special Type Transformer Co. Ltd. in the coming three years based on the analysis of national macro environment and competitive situation of dry type transformer industry and also according to the analysis of the competitive strengthes and weaknesses of the company and the external opportunities and threats faced by the company. In order to achieve the strategic objective, the thesis puts forward the competitive strategy-the Optimal Cost Supplier Strategy.Moreover, the thesis also analyzes in detail the reason why to choose'Optimal Cost Supplier Strategy'as the company's competitive strategy. In order to implement the competitive strategy successifully, the thesis also lists some supporting measures, such as minimizing cost, continuous product quality improvement, service level enhancing and strengthening HR management.