Study Of Non-life Insurance Industry In Western China Development Issues

China's western region boasts of a vast area and rich resources, which has become a significant region in the new regional development strategy adopted by the government. With the progress of the Development of Western Region, the social and economic development of the Western Region must see a new summit during the period of the 11th five-year development. Meanwhile, this will also bring about a new perspective and vista for the development of non-life insurance industry in the Western Region. This essay, against the background of the China's regional economic condition and through the perspective of the analysis of the general development and trend of China's non-life insurance industry, illustrates the development space and prospects of the non-life insurance industry in China's Western Region, and further puts forward that the development of the Western China's non-life insurance industry shall be included in the general plan for the Development of Western Region. Finally, this essay studies on the issues such as the development ideas, corresponding measures and possible difficulties.Setting the two major themes, serving the Development of Western Region and Serving the agriculture, rural villages and farmers, as the breakthrough to accomplish a leap-forward development of China's non-insurance industry, particularly the Western Region's non-life insurance industry during the period of the 11th five-year development is the necessary option for China's insurance industry to grab the opportunities and secure a smooth development by means of fully resorting to, complying with and taking advantage of the current situation. This not only reveals the insurance industry's mission in the participation of building of a well-off and harmonious society, but also reflects the intrinsic requirement for an accelerated development of the non-life insurance industry itself. Thus it carries a vital significance in reality and in guidance. Meanwhile, it is necessary to correctly recognize the tough issues such as the engineering insurance obsessing the Western Region within a very long time in order to secure a substantive progress of the non-life insurance industry in the Western Region. For the sake of solving such problems, we must shake off from the shackle of the traditional thinking and operational modes, make a bold and proactive study and try to discover effective methods to solve the problems through various perspectives.