The Organization And Performance Of Liaoning Oil Market Investigation Project

Oil product sales enterprise will face a new situation and challenge with the furious competition, because the opening of the oil market after China Join in the World Trade Organization(WTO)and the environment of the Economic globalization. Besides that Multinational petrol Corporations have got to the oil market of China. In 2006, the CPC Central Committee puts forwards The implementation of the old industrial base of Liaoning strategy and developing the opening economy. That is a great opportunity for the oil companies in Liaoning province. Liaoning provincial Party committee, provincial government indicated"five points one line"inshore economy zone stratagem conceivability, how does the PetroChina LiaoNing Marketing Company Limited take advantage of the opportunity and get ride of the challenge in the situation of opportunity and challenge? How make the corporation bigger and stronger? That's a new question for us. The situation compels us to find out the oil market in Liaoning Area. we should make an in-depth study of the sales posture of Sinopec, foreign gasoline companies and other social wholesale and retail petrol companies. Master the market dynamic, grasp the market's sphygmus. It is very important for the development of the PetroChina in the future. In this study, I made an actual and roundly research and analysis of the correlative factors of the oil market in Liaoning Area.You can get a panorama the correlative knowledge of oil product by this research. For example, the first, the actuality and matters of the oil product market in China and overseas, the development course of china oil enterprise, the development and actuality of Liaoning sales company, the study method and important significance of Refined oil market; This paper also include the main factors which influence the requirement of Refined oil. the flexible coefficient relationship between increase of the country economy and Refined oil consumption; the second, the flexible coefficient relationship between the investment of capital asserts and oil product consumption, and the influence and restriction logical relation of calling requirement proportion, season and climate change on the requirement of Refined oil; the third, I made an carefully Investigation and Analysis of Sinopec, foreign petrol companies, the size of social gas stations, purchase and sale channel, working strategy, sell object and the impact to Liaoning Marketing Company. I made a summary of the advantage and disadvantage of the Liaoning Sales Company. And supply the first hand information for the leader to analyze the market, make the business strategy, Ensure long-term, stable and sustained development of the company.On the other hand, it promoted the Liaoning Marketing Company to realize the great importance of oil product marketing research work by the study. Make the stuff of the company realize the importance of market study and the important meaning in corporation development. Meanwhile, make the works know the oil product knowledge, influence factors and how Liaoning Sales Company has a longtime, stable and durative development. And, make them realize the importance of various of knowledge and the urgency of how to apply what they have learned.The Progress of Project Management Body of Knowledge promoted the study reasonable and efficient. If enterprises want to make a long-term sustainable and stable development, it is necessary to develop scientific and effective plans and objectives, and the use of an effective management system to ensure the smooth realization of the objectives. But, the use of project management in our country as it has not yet been as popular in developed countries. The majority of businesses and individuals have a little knowledge about it. Although it is not a master key, the experience of developed countries shows that it indeed is an effective management method. For the Liaoning Marketing company, it is an attempt to use the project management theory to the completion of the research. In plan, organize, coordinate, control, implementation and other aspects, it has not yet systematic and standardized, it also need the further exploration and practice.In this paper, project management theory is used to complete the oil products market research work in Liaoning region, and makes a qualitative and quantitative analysis on oil product market in Liaoning Province. It provides a scientific basis for the introduction of a reasonable and efficient marketing strategy. It achieves a good goal which has an important guiding significance for the sustainable development of the Liaoning Marketing Company's sales.