The Study On Cultural Tourism Product Deleopment Of Xi'an As The Starting Point In The Context Of Silk Road Economic Belt

In recent years, tourists pay more attention to the characteristics of tourism consumption, the theme, the activities of the experience and participation of tourism products, tourism, cultural and educational significance. In the needs of tourists at a higher level, as a spiritual enjoyment, high level of cultural education and intellectual meet the growing demand for cultural tourism products, cultural tourism products growing consumption.2013 President Xi Jinping put forward the Silk Road Economic Belt, and as a national strategy, tourism industry as the development of the first soldiers, for the development of cultural tourism in Xi'an city to provide unprecedented opportunities.2014 "Silk Road:Changan-Tianshan corridor road network" successfully joined the "World Heritage list".At present, Xi'an city has developed a number of brands have a brand of radiation force of the Silk Road Cultural Tourism products. In the tourist consumption demand structure changes, how to make use of the Xi'an city rich silk road cultural tourism resources, depth development of the Silk Road with cultural value of tourism resources, the development of a theme, leisure and entertainment, personalized, experience strong Silkroad culture tourism products, is the focus of this paper.Are summarized in this paper the previous studies related to cultural tourism products and the silkroad culture tourism, and the competitiveness of Silkroad culture tourism product development involves the related concept and the application, experience economy and tourism behavior theory was expounded. Then combined with the previous research and cultural tourism products running status, summed up the existing cultural tourism products and the development and operation of the existing problems in Xi'an city. Xi'an Silkroad culture tourism product development and design of product system is put forward. Based on the above research and Xi'an city tourism product pedigree. Finally, using the form of questionnaire survey on the development of the Silk Road cultural tourism products are descriptive statistics, correlation analysis, draws the conclusion and puts forward the corresponding countermeasures and suggestions.Xi'an development starting point of the Silk Road cultural tourism products can not only promote the development of Xi'an cultural tourism industry, also can drive the development of northwest regional cities along the Silk Road tourism, has a strong practical significance. Therefore, the development of Xi'an Silk Road starting point of cultural tourism products, rich cultural tourism product market is very necessary.