Price Strategy Of China Mobile Communications Corporation Study

China mobile is the domestic only dedicated mobile communication development operation company, it together constituted the China mobile communication profession at present double oligarch market pattern with competitor China Unicom. In our country mobile communication big development advancement, China mobile is displaying the leading role throughout and holds the important status in the international mobile communication domain. In recent years Our country Government has given the enormous attention to the mobile communication market development, the fees management pattern experienced one to control strictly in particular from the government gradually relaxes the marketability process which the control, the enterprise independent fixed price power enlarged gradually. Simultaneously receives the 3G license plate provide and factor influences and so on WTO environmental variation, may anticipate will move including China our country mobile communication profession operation business behavior way is specially the price strategy has the important change.The price strategy manages in the decision-making in the enterprise is most important simultaneously also is the most intriguing decision-making. Whether the price strategy does succeed relates the enterprise whether to survive in the intense market competition, the profit potential whether maximization, the brand whether can establish. The market mechanism is different, the manufacturer market behavior way and the fixed price strategy corresponding also can differ from. From the reality market development path inspection, the China mobile communication profession market mechanism experienced one own to monopolize the double oligopoly the process. According to the related economic theory, the oligopoly market is one kind of imperfect market mechanism, between the oligarch exists is in cahoots with the intense pursue profit maximization tendency, simultaneously has the leader who the economies of scale and the comparison superiority oligarch can act as the market price. In the oligopoly market, the oligarch manufacturer is the price positive search, has the strong market force. Moves according to China with the China Unicom annual report...