China Trademark Supermarket Strategic Positioning And Market-based E-commerce Development

In the drastic competition of market economy, brand, one of the knowledgeproperty rights, has become one of the core resources to determine success or failure foran enterprise. As value of immaterial assets brand proportion becomes larger and largerin the enterprises. However, in the field of knowledge property rights agencies brandagencies have come forth in a great deal since 2001 for the policy from examine andapprove to put on records. The brand agencies have increased to 2140 now from 149formerly. The competition among the brand agencies is becoming more and moredrastic. The average profit is going down a lot for the whole calling. On the other hand,global electronic commerce has become one of the primary trades. The developingtendency is powerful. In 1999, the bargaining of electronic commerce B2B reached$145 billion. 2003 was $130,000 billion and 2004 was $270,000 billion.Under the great background how to dap the conventional business to innovate forthe conventional brand agencies? This thesis uses brand management theories, brandresources theories, enterprise core competition theories in administration, enterpriseadministrating framework theories and electronic commerce theories to find out thetarget market for China brand supermarket. First of all, it analyzes the meanings ofbrand and its function demonstration and background. Then it studies the targetorientation stratagem orientation and products service orientation for China brandsupermarket. Then it sums up the dimension for brand markets and analyzes thecompetitive predominance of China brand supermarket. Finally it studies the enterpriseand its profit mode and marketing strategy.This thesis subdivides the markets and organizes to renew orientation fall togetherthe brand resource attribute and electronic commerce. It sets up a network platformcalled China brand supermarket to get the rise in value. By means of analyzing theproducts service profit mode competitive circumstance and stratagem target orientationof China brand supermarket to explore the marketing route. It not only explores the newmode of brand admission and alienation in China but also it coaches the developmentfor China brand supermarket directly. Accordingly it educes China brand supermarket web.