Multinational Subsidiaries In The Network Point Of View Of Knowledge Transfer Impact Study Of The Factors

In the era of knowledge economy, Knowledge is gradually replacing traditional factors namely capital, labor and land, as the chief resource for enterprise. Knowledge transfer and sharing become the most important way for enterprise to gain competitive advantage. Being a main actor in the economy activities, MNCs is a network organization, comprising MNCs' interior members and the interrelated organizations in the Amphitryon country. There are filled with dense capital flow, product flow and knowledge flow. And knowledge transfer and exploitation already becomes the important problem of practice and academic studies in the field of international enterprise management and strategic management at present.On the basis of theory of network organization, this article choose view of subsidiaries level, the main purpose is discussing how the MNCs' subsidiaries attain and continue knowledge from the inner networks and external network, thereby to strengthen the MNCs' competitive advantage.This article starts with review of abundant literature and summarizes the interrelated theory about knowledge transfer, MNCs' network organization and subsidiaries. On the basis of studying the relation between the affecting factors and indexes, this article gives the leading affecting factors, that is trust, shared value and core strategic status in the inner network; relationship, experience of cooperation and weightiness in the local market in the external network, then construct the research model and hypotheses, design questionnaire and make investigation with questionnaire, at last analyze the investigation results with SPSS.According to the result of investigation and data analysis, the results are: as for the inner network, trust and shared value can promote transfer performance, but it is not distinct for the core strategic status; as for the external network, relationship, experience of cooperation and weightiness in the local market all can promote transfer performance. The results also indicate that external network have a stronger impact on knowledge transfer than inner network.