Charm Communications Television Advertising Strategy For Innovative Research

Being engaged in advertising over ten years, I've been researched media planning and marketing for almost a decade. As a professional media agent and planer, my company is entrusted by accounts with their budget over several millions for higher returns from media investment.However, with the speeding market competition, more multilateral marketing ways, new types of media, and their unreasonable increasing prices, we found that the traditional return is decreasing day by day. Nevertheless, demands from clients are increasing. We think about what the necessary media is and how to be effective in the force of responsibility and competition pressure. Therefore, we have to face the current situation of media and break out the competition, to take use of television media more effectively which still play the most important role, in order to make more expressing value.I definitely agree Mr. Jun-liang Chen with his concept of media plan."The media plan is, under the given marketing situation, to think with the perspective of media investment, work out investment strategy and executive portfolio, offer the most effective way to reach consumers, and to solve issues of marketing and building up the brands."In this proposal, the concept of"Advertising Distribution Strategy"focuses both on planning and executing. No matter how deliberate our plan was, more changes will come out during the course of performing. For the reason of varied situation of market and media nowadays, we have to deal with emergency or changes immediately instead of perform as plan.This proposal takes an eye on the trend and problems of television, emphasizes the current hush status by analyzing the development of media industry as well, and thinks about the breaking through by new opportunity. It analyzed the communicating effect falling down while the budget increasing these recent years. Therefore it demands more means of advertising distribution, hence it forces innovation and execution becoming necessary.By amount of cases of Beijing Charm Communication, this proposal proved the specific advantage of television, and its feasibility of continuous practice of branding. Also it further explored various creative modes of using television which can turn"200 grams raises a kilogram"to be true.