The Study For Marketing Strategy Of L Company Small-middle Screen

The main purpose of this research is to analyze L company’s Marketing strategy.L Company grows so rapidly and has become the No.3in LCD industry ofSmall-Middle size LCM through about7years development. There are many fields ofMarketing for our study. We base on international advanced theory of Marketing andbuild up a Oval-shaped Model for Marketing strategy through analytical method for Lcompany’s Marketing strategy in Small-Middle size LCM and the Marketing problemswhich L company has met, We hope this study can raise up the management inspirationfor other company.Firstly, the thesis is introduced to clarify the study background of Small-Middlesize LCM industry and L Company’s SWOT&strategy. Second, there are fiveproblems of L Company’s Marketing strategy introduction through L Company’s briefintroduction. Third, we create a unique Marketing management pattern which is aOval-shaped Model for Marketing strategy through using Michael E. Porter’s FiveForces Model of competition and combining other advanced theory. Then base on theOval-shaped Model for Marketing strategy，we expect to solve these problems in LCompany. At the same time, we hope that it can provide some references for othercompany. This is the main part of this study. Last, we come out the main deductionthrough previous chapter. Meanwhile we conclude the limitation of the study and futureexpectation.There are the significance of this study from Oval-shaped Model of Marketingstrategy: L company find many customers and confirm the emphasized domesticcustomers; L company build up “five power team” base on talented employees to solvethe bottle neck of manpower; L company improve the management with lower cost anddetails; L company establish diversification culture with powerful execution; Lcompany increase the quality to maintain the core competitive ability, build up a systemto improve service innovation and customer’s satisfaction.