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The Network Marketing Ability Continues Increasing Pattern And Their Application In Z Enterprise

Posted on:2008-08-07Degree:MasterType:Thesis
Country:ChinaCandidate:K X FangFull Text:PDF
GTID:2189360212981269Subject:Business management
Abstract/Summary:PDF Full Text Request
In the physics, the straight line is the most recent distance between two points. While the Internet breaks through this physical limitation. Connecting network enables the modern enterprises to be allowed to surmount the restrict of time and space in the development, surmount the restrict of the business enterprise scale, overcome various barracks. This brings the new vitality and similarly new challenge to the enterprise at the same time. The network contains infinite market, conceives millions of breeding opportunity. The network marketing extremely has the prospects for development, it will certainly become the mainstream of the business enterprise marketing of the future. The modern enterprise has already realized the importance of the network marketing, paying attention to the development of the core ability during they carry on the market marketing, paying great attention to the network marketing ability during they develop the network marketing.Learn owing to the comprehension of the related contents about the management, Internet characteristics and the marketing theories etc, and currently to the inquisition and researches of the related contents of the network marketing, core ability theories, the marketing ability and the strategic management theories, the author attempts to establish a complete network marketing ability theory and based on a this theory establish an evaluation system, integrating"the core ability theory"and "the network marketing theory".This article mainly proposed the network marketing ability theory, the network marketing ability constitution, the network marketing ability evaluation as well as carries on the correlation content take the example as the research the elaboration. Tries hard to indicates the direction for the enterprises engaging in Network marking about its establishment, its development, its improvement and the evaluation of the networkmarketing ability. Provide references to Z enterprise being engaged in resource about how to develop network marketing. And provided direction to agro type enterprise even resource type enterprise.
Keywords/Search Tags:Network marketing ability, Core ability, Network marketing
PDF Full Text Request
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