Research, Marketing Strategy Based On Consumption Patterns Change

In China, people's consuming has changed greatly since the Reform ineconomics, making the research of consuming become the hotspot, consumptionpattern refers, to the general rules of consuming behaviors in certain period. People's.consumption pattern in China has experienced three periods since the foundation ofChina: the restraining period from the foundation of China to the Third PlenarySession of the 11th Central Committee of the Communist Party of China, the mixconsuming period during, the early, time of the Reform, and the open consumingperiod. Each.period has its own characters.Marketing is based on consuming. So it is no doubt that the change ofconsumption pattern leads to the change of marketing strategies. Marketing theoriesand practices started late in China, and most of them are from those in westerncountries. There is no intergrated marketing system or local marketing theories inChina. Marketing. is naturally associated with consumption pattern. People has toresearch consumption pattern in order to make marketing strategies more effective.Because the special consumption pattern in China is the basis of companies'marketing strategies, it is necessary to research the marketing strategies based onconsumption pattern.This thesis analyzed the related theories of consumption pattern, then giving adefinition of consumption pattern, and analyzed the relationship between consumptionpattern and marketing. Then this thesis discussed the revolution of consumptionpatterns in China, and advance the related marketing strategies.