Small And Medium-sized Steel Enterprises Development Strategy Research

The original middle and small types national iron and steel enterprises,most of them linked with the whole capital .The totality reformed into the joint-stock enterprises of accustomed modern enterprise system. After reforming,the modern enterprise system required by ?Company Law? is built,and meanwhile the employees will hold the shares which result in many facets of main body. The whole company becomes the ecomomic entity of produce and manage separate from each other,independent deal, taking the benefit and loss of its own.The text analyzes the outer conditions of the reformed middle and small types iron and steel enterprises in the mode of industry organization,and consider that the outer case is the primary factor of the enterprise strategy. To the reformed middle and small types iron and steel enterprises and utilized the five forces competition mode,and analyze the compete extent of the iron and steel industry according to the five kinds of competition forces,and make the reformed this kind of enterprises know the totality case which they faced. According to analyze the outer factors of the enterprise,to realize the tendency of situation change and find out the chances and threats,make the enterprise can acquire the strategy competition,and analyze the internal case of this enterprise faced in the resource basic mode ,make the enterprise know the ability of resource and the core of competition in the controlled competition style. Internal case decides to the external cases,when the enterprises utilized its valued, rare,hard to imitate and the unique resource and competition and acquired the compete advantage of the relative competitor. It can acquire the extra profits.Ihe successful enterprises realized that only the nuclear competition accustom to chance until the enterprise can gain competition and extra profits. The outer environment harmony with the inner environment which is the basis of producing strategic purpose of enterprise,developing strategic mission,launching strategic action,pursuing strategic competition and extra profits. On the basis of analyzing the present conditions of reformed middle and small types iron and steel enterprises ensure the development strategy of building produce differences and cost differences of reformed middle and small types iron and steel enterprises. And these enterprises pay attention to the culture of core competition,build the unique enterprise culture,run the after direction combination road in the pursuit of resources,coordinate and build the strategic association with the raw material resources, and meanwhile research the combine reorganization to strength the marketing competition of enterprises.