.3 G Network, Mobile Streaming Media Business Models

3G has unequivocally delivered on its promise to deliver a compelling mobile multimedia experience with a dazzling array of new services. With evolution from 2G mobile networks to 3G, diverse services which integrate voice, text, video and mobility into one cellar phone, induce consumer to experience a brand new live world. Mobile streaming media becomes this attractive application emerging as the time requires. By helping with mobile streaming media, abundant information is actually realized in front of people, and people could choose the content according to their hobbies or requirements.Based on technical description and analysis aimed to reference book and other information, this thesis studied and analyzed mobile streaming media in terms of technology, technical infrastructure, basic service workflow, standardization status, industry policy, business applications and business model. As a new digital media technology, mobile streaming media has been in the phase of growing and a lot of internal principles are being explored further, especially in the area of business model, industry environment and digital right management. Although, it is no doubt that mobile streaming media is representing the development direction of 3G and contributing more attractive applications and services for consumer. Most of revenue of 3G operators certainly comes from mobile streaming media.